With high-resolution audio that lets you hear new depth in even your favorite music, BackBeat GO 3 raises the bar for Bluetooth sound performance
Santa Cruz, Calif. – April 6, 2016 – Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, today unveiled BackBeat GO 3: wireless stereo earbuds designed from the ground up, and ear out, to provide stunning audio quality and sound performance. BackBeat GO 3 delivers vivid, high-res sound from a small, portable form factor that is as attractive as it is comfortable to wear – setting a new standard for what people should expect from wireless earbuds. BackBeat GO 3 is available in the US in April and will be available worldwide in May 2016.
“For many people music is an essential part of life: a way to energize, focus, escape and be inspired. With BackBeat GO 3, we’re providing the performance your music deserves,” said Lori Langona, director of consumer marketing, Plantronics. “Cutting the cord no longer means compromising on audio quality. BackBeat GO 3 delivers a groundbreaking audio experience unmatched by anything else in its category, all wirelessly.”
When it comes to music, people simply don’t like to compromise. The vivid, high-resolution audio delivered by BackBeat GO 3 lets users go wireless without losing audio fidelity. Every millimeter of BackBeat GO 3 was designed purposefully – from the custom speaker drivers to the precision tuning of the sound – to deliver a best-in-class listening experience. Six-millimeter drivers in each BackBeat GO 3 earbud result in a wider sound stage and range of frequencies to deliver natural sound and perfectly balanced highs and lows.
In addition, the discreet and stylish BackBeat GO 3 lets people control their music and their calls, without rummaging around for their phone. Skipping tracks, adjusting the volume, activating Siri or Google Now, even taking a call, can all be done with a touch of the inline controls. Designed to seal in sound and block out noise, BackBeat GO 3 includes three different size earbuds to ensure a comfortable, stable fit that stays put on the go, while giving you up to 6.5 hours of listening time on a single charge.
Additional BackBeat GO 3 technologies and benefits include:
- Vivid, high-resolution audio provided by Plantronics custom drivers and proprietary audio codec lets you hear music the way the producer intended, with texture and richness not previously possible from Bluetooth® earbuds.
- Sweat-proof protection from Plantronics exclusive P2i nano-coating means the music keeps going even in humid conditions, a sprint to make the train, or a light rain.
- Convenient charging case (available with some models) gives you up to 13 extra hours of listening – two full back-up charges—from its built-in, rechargeable battery.
Plantronics Award-Winning BackBeat Family
BackBeat GO 3 is the latest member of the BackBeat family of wireless stereo products from Plantronics. Other BackBeat stereo Bluetooth headphones include the critically-acclaimed BackBeat SENSE smart on-ear wireless headphones with sensor technology, BackBeat PRO over-the-ear wireless headphones, featuring active noise cancellation, and industry-leading listening time of up to 24 hours, and BackBeat FIT, sweat-proof wireless sport headphones, featuring a unique, safety-oriented design and a stable fit regardless of activity level.
Pricing and Availability
BackBeat GO 3 will be available in three colors—Cobalt Black, Copper Grey, and Granite Black (a Best Buy exclusive)—and will be available at authorized Plantronics retailers in the US in April and available worldwide beginning in May 2016. The MSRP for BackBeat GO 3 is $99.99 USD, and $129.99 USD with Charge Case. For more information, please visit www.plantronics.com.
Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. For more information, please visit www.plantronics.com or call (800) 544-4660.
BackBeat, Plantronics and Simply Smarter Communications are trademarks of Plantronics, Inc. registered in the US and other countries.
The Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the mark by Plantronics, Inc. is under license. All other trademarks are property of their respective owners.
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