Android Photographers Connect With Leading Brands Through New App Released by Foap
Motorola Launches “For the Love of Android” Mission in Celebration of New Foap for Android App
NEW YORK – March 11, 2015 – Foap, a mobile app and online marketplace for authentic, user- generated images, today announced the release of the latest version of its Android app. The app enables photographers using Android devices to sell their photos to leading brands like Motorola, Andaz Hotels by Hyatt and Condé Nast that are seeking high-quality, user-generated photographs for use in social media and marketing campaigns. This new release makes Foap the only photo app for Android that keeps users updated through Android Wear smartwatch integration. The Moto 360 is the first Android Wear watch to take advantage of this and fully integrate Foap.
Motorola is the official launch partner of the new Foap for Android app and has launched a Mission titled: “For the Love of Android” seeking creative photos of users’ Android moments, including photos of people snapping pictures with their Android devices and photos with all things Android, including the Android robot. First place for this Mission will be rewarded with: $1,000 U.S.; second and third place will each be rewarded with a Moto X smartphone; and forth and fifth place will each be rewarded with a Moto 360 watch.
Foap users will find the Android app has a new, more engaging “Mission” section where leading brands connect with the Foap community and run photo competitions seeking specific content. Brands have the ability to crowd source user-generated imagery tied to a specific creative brief – known as a Foap “Mission.” Foap has run nearly 200 Missions for Fortune 500 brands and leading advertising agencies over the last two years.
David Los, CEO of Foap said: “We are excited to share the new Foap in-app experience with the Android community. We developed an almost entirely new app complete with engaging social feeds for better collaboration and connectivity in the community, a news feed that enables users to socialize in a similar fashion to Instagram, and much richer user profiles. Overall, we made the Foap app much more fun to interact with, built it to scale with our increasing user base and made certain it adheres to all of Google’s new material design guidelines for smartwatch integration.”
Since its inception in 2012, Foap has steadily amassed an active, engaged community of approximately 500,000 total users who, every week, upload 30,000 photos and rate nearly 400,000 photos. The platform is self-regulated by the community – users must rate five photos while receiving positive ratings on their own photos prior to a photo being available for purchase.
Foap is a user-generated photography service that answers the growing demand from brands, advertising agencies and consumers for real, authentic imagery. Through an iOS/Android mobile application, users can monetize photos through Foap Marketplace at a flat-rate license of $10 per image. Foap Missions save marketers time finding the right photo by providing the ability to crowdsource custom, on-demand photo assets – of the people, for the people, by the people – from a highly engaged community of social photography enthusiasts. With the most competitive licensing structure in the industry and a fast-growing customer base, Foap is the antidote to the stock photography challenges brands and agencies are increasingly facing in the social age. For more information and get Foap, visit www.Foap.com.